See Change Conference | The Power of Visual Communication
See Change Conference on visual communication at the University of Minnesota with AIGA Minnesota, the College of Design, the School of Journalism, and the Weisman Art Museum
See Change, Conference, Visual Communication, AIGA Minnesota

See Change Conference, Minneapolis

The Power of Visual Communication

See Change brings together leading visual communicators to share insights on inciting and navigating change—vital to thinking differently.

See Change is on permanent hiatus.

Thank you for 9 years of exploring the changing world of visual communcation.




See Change is a full day of presentations and networking with cross-disciplinary visual communicators.

National and local speakers share current insights on innovative projects, working philosophies, and survival techniques in this fast-paced business climate. Inspire your next collaboration, meet your next collaborator, and fearlessly face change with fresh, new perspective.




  • Creativity can solve almost any problem

    George Lois, Good Karma Creative, See Change 2012

  • Do one thing perfectly, then repeat it.

    Lisa Strausfeld, Pentagram, See Change 2010

  • Remain uncertain and be open to new patterns.

    Ian Adelman, The New York Times, See Change 2011

Program and Agenda »



Coffman Memorial Union Theater

The full-day See Change agenda takes place in the heart of the University of Minnesota at Coffman Memorial Union Theater. Constructed in 1940, the facility includes the University of Minnesota Bookstore, offices, and lounges.
Photo by Bobak Ha’Eri


Weisman Art Museum

The closing reception takes place at the landmark Weisman Art Museum overlooking the Mississippi River. Designed by renowned architect Frank Gehry, the museum houses a major contemporary art collection.
Photo by David di Arnold, MD

Directions and Parking »

The Conference

See Change brings people together from across visual communication mediums.

Exchange between creative disciplines is more important than ever before. New technology and media outlets continually create new challenges and opportunities that affect how we work and see.

See Change was inspired by R. Smith and Pat Schuneman. Smitty was a faculty member at the University of Minnesota School of Journalism and Mass Communication from 1960–1977 and was instrumental in creating the School’s Photographic Communication programs. While on the Minnesota faculty, Smitty conceived of the Minnesota Symposium on Visual Communication and implemented it with Will Hopkins in 1973.

Smitty and his wife Pat gave the University of Minnesota an endowment to help sponsor a version of this type of event designed for the 21st century. The intention was to develop a program that will be held annually under the auspices of the University of Minnesota School of Journalism and Mass Communication and partners from the visual communication community. See Change is the result.

see change lobby networking

guillermo nagore sy partners on ibm


The Partners

Leaders in the visual communication community.


The School of Journalism and Mass Communication at the University of Minnesota is part of the College of Liberal Arts and is accredited by the Accrediting Council for Journalism and Mass Communication.


AIGA Minnesota is the first place to turn for inspiration, professional development, and excellence in design in Minnesota. Our mission is to advance designing as a professional craft, strategic tool and vital cultural force.


The College of Design at the University of Minnesota is a leader in the full range of design fields, with emphasis on sustainable, responsible, engaged, user-sensitive, critical, and collaborative design work.


The Weisman Art Museum is housed in a striking stainless steel and brick building designed by architect Frank Gehry, and offers an educational and friendly museum experience focused on contemporary art.



Directed by Brent Stickels,
a partner with the design studio YYES.