See Change Conference | Jörg Pierach
See Change Conference on visual communication at the University of Minnesota with AIGA Minnesota, the College of Design, the School of Journalism, and the Weisman Art Museum
See Change, Conference, Visual Communication, AIGA Minnesota

Jörg Pierach / Fast Horse

Fast Horse


Jörg Pierach is the President and Creative Director of Fast Horse, a Minneapolis-based marketing agency he founded in 2001. The agency boasts a client roster that includes a wide variety of local, regional, national and even international companies and organizations, including The Coca-Cola Company, Champs Sports, Best Buy, and Marvin Windows and Doors.

Pierach and his team plan programs that creatively engage consumers — whether online, through advertising, at sporting or cultural events or through other traditional and non-traditional marketing efforts. At the core of the agency’s proposition is an understanding of how to create and distribute content — whether it’s video, written or design – that engages target audiences with a brand’s story. Pierach is accountable for the firm’s overall strategic and creative product on behalf of clients.

Under Pierach’s direction, Fast Horse has executed national-award-winning programs such as Blue Cross and Blue Shield of Minnesota’s “do” campaign, which was recognized as PRWeek’s 2006 Community Relations Campaign of the Year, and aided in the national launch of The Coca-Cola Company’s Full Throttle Energy Drink, for which the firm won an Effie, the advertising industry’s highest award for effectiveness. The firm has been listed among the “Best Places to Work” by both Minnesota Business Magazine and the Mpls/St. Paul Business Journal, which also included the firm among the Fast 50 honoring the fastest growing private companies in Minnesota. In 2013, Fast Horse was cited among Minnesota’s “Top Marketers” byMinnesota Business and was among 10 companies in Minnesota to be presented the prestigious Jefferson Award for corporate giving.

Prior to founding Fast Horse, Pierach was an executive vice president in the Minneapolis office of Weber Shandwick, which he joined as an intern in 1989. Pierach headed the firm’s Consumer & Lifestyle Practice Group in North America, a role which made him part of the agency’s Global Leadership Team. Outside of Fast Horse, Pierach also co-owns a Minneapolis eatery called Tilia, which he launched with his friend and James Beard-nominated chef Steven Brown in 2011. Tilia was named “Best New Restaurant” by Minnesota Monthly in 2011, and was honored as the “Outstanding Restaurant” winner at the 2013 Charlie Awards.

An active adviser to numerous non-profit and community organizations, Pierach serves on the Board of Trustees of the University of Minnesota Foundation, as well as the Capital Campaign Committee of Milkweed Editions, the nation’s largest independent literary publisher. He is a frequent guest lecturer at local colleges and universities. In 2004, Pierach was chosen as one of The Business Journal’s “Forty Under 40,” an award recognizing accomplishments of young Twin Cities business leaders, and in 2013, was listed among “100 Minnesotans You Should Know” by Twin Cities Business Monthly.

A citizen of Germany and native Minnesotan, Pierach holds a B.A. from the University of Minnesota’s School of Journalism and Mass Communication. He lives in St. Paul with his wife, Angie, and two young children.