Lisa Strausfeld / Pentagram
Lisa Strausfeld’s design and technology education began at Brown University, where she studied art history and computer science. She received master’s degrees in architecture at Harvard University and in media arts and sciences at the Massachusetts Institute of Technology. At MIT she served as a research assistant in the Visible Language Workshop of the Media Lab, where she researched and developed new models for displaying and interacting with complex information.In 1996, with two classmates from MIT, Lisa founded Perspecta, a software company that developed advanced search and visual user interface technology for the organization of large information collections. Perspecta was eventually sold to Excite@Home and Lisa’s information visualization work drew her to Quokka Sports, an online digital sports entertainment company. At Quokka she led the development of interfaces for “immersive sports experiences” that leveraged digital information assets from live sports events. Lisa’s work in her own studio, InformationArt, has ranged from creating interfaces for genomic visualization software to designing media projections for New York theater productions.
Lisa joined Pentagram as a partner in 2002. Her work lies at the intersection of physical and virtual space: where information structures and physical structures meet, and where navigation of information and navigation of buildings is joined in a single experience. Her team specializes in digital information design projects that range from software prototypes and websites to interpretive displays and large-scale media installations.
Lisa was named one of BusinessWeek’s “Cutting Edge Designers” in 2007, and her work was featured in the Museum of Modern Art’s landmark exhibition Design and the Elastic Mind in 2008. In 2009 she was named a Finalist in the Interaction Design category of the National Design Awards, the first year the discipline was recognized by the awards. She has received five awards in the prestigious International Design Excellence Awards (IDEA), co-sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek magazine, and in addition to the broad publication of her design work over the past decade, her projects have been regularly honored by the Art Directors Club, the Type Directors Club, the American Institute of Graphic Arts and the Society for Environmental Graphic Design.
Lisa holds four patents relating to user interfaces and intelligent information search and retrieval. In 2006, she was named to the Senior Scientist program at the Gallup Organization. She teaches interactive and site-specific design in the Graphic Design program at the Yale School of Art and the Interactive Telecommunications Program at New York University’s Tisch School of the Arts.