Seth Johnson /
Design Advocate and Head of Client Experience, IBM Design
Seth Johnson leads IBM Design’s efforts to integrate design thinking into dozens of sales organizations across a global network of 35 IBM Studios.
He works closely with IBM sales executives, teams, clients, and C-suites to demonstrate the business value of applying design thinking across the enterprise and to co-create the future. A recognized leader in the practice of design thinking facilitation, Seth has developed many of the standard facilitation practices in use at IBM today.
Before joining IBM, Seth founded a Minneapolis-based consultancy focused on improving the patient product experience for pharmaceutical companies. A former president of AIGA Minnesota and a long-time educator, he currently serves as an advisor and visiting faculty member of the Graphic Design Graduate Program at ArtCenter College of Design in Pasadena, California.