Sven Seger / FutureBrand North America
Sven plays a hands-on role in our creative projects – from ideation to implementation – leading our design, architecture, implementation and production teams. He is based in New York, where he shares responsibility for running the firm’s North American operations.
Over the course of more than 20 years of creating visual identities, he has developed an in-depth understanding of the role that strong brands can play in the lives of individuals. This ability has had a strong and lasting impact in shaping a number of well-known brands. For Four Seasons, he identified that the luxury hotel and resort chain could only redefine its role by working from the inside out. This took the form of rethinking the guest experience and reducing, rather than increasing, the touchpoints on which Four Seasons branded material appeared. This simple shift in focus helped elevate the brand experience and the brand’s overall standing.
In addition to Four Seasons, Sven counts Bank of America, Pfizer, American Express, Yahoo!, Microsoft, Sony PlayStation, UPS, Aflac and the YMCA among his past clients. He currently leads our creative work for Disney, USAA, Dow, [yellow tail] wine and American Airlines.
Prior to joining FutureBrand, Sven served as Worldwide Executive Creative Director at Siegel+Gale.
Sven graduated with honors in graphic design from the International School of Graphik-Design Alsterdamm, located in Hamburg. His work is featured in several books and publications, and he has lectured at AIGA meetings and universities throughout his career.